Let’s change gear for a minute and address the question “what is marketing?”
According to Google: Marketing is the action or business of promoting and selling products or services, including market research and advertising.
In simple terms Marketing is 3 things:
- Right Message
- to the Right Person
- at the Right Time
You will hear more complex descriptions or definitions but effectively it is about sending a message (Right Message) that appeals to the target person (Right Person) so that it appeals and evokes action (Right Time).
With this in mind, you need to know what it is you are marketing (see Step One) the who it is you are marketing to (see Step Two) before you can send a message that appeals to them and makes them compelled to do something.
This does not mean that your excellent product or service will suit everyone, nor does it mean that it will suit today, or that your message will appeal every time someone reads it.
Marketing is about timing; not your timing but the intersection of your customers’ needs at their stage in life, or because of a compelling event, and your message getting to them so that they connect because it speaks to them and their situation.