Today I got a timely reminder that even once you have been marketing for some time you need to:
- Consider every change carefully before you make it
- Test everything
- Then test it again
I have been running Google AdWords paid advertising for some time now and as part of my continued improvement to allow me to analyse the effectiveness of the adverts, the landing page and thank you page I made a change to the WordPress ‘slug’ on a page while creating a secondary version.
What I forgot was that one or more of my AdWords ad’s were pointing at that page. Luckily AdWords identified this error and stopped that ad, but only after a few days.
So the lesson here is don’t make a change without thinking it through and then testing everything from end to end to ensure it works as you designed and expected.
Have a great day!