Marketing 101

Marketing is the process of letting the right people know about your product or service with the aim to have them order it.

It’s pretty basic but it’s the truth.

There are few basic things you need to understand before you start:

1.  What is it you are selling?
2. Why would someone want to lay down their hard earned cash to buy it?
3. What does the ideal customer look like, or in other words the attributes of the person?
4. What makes your product better than others i.e. what value do you and your product offer?

Over the next few posts, I aim to help yo understand each of these points to allow you to start the process of successfully marketing your product or service.