About Andrew Froude

My name is Andrew Froude, and I live in the Eastern Suburbs of Melbourne Australia with my beautiful wife and two gorgeous children.

I was born in the deep South of New Zealand in a [very] little place called Tuatapere and was raised on a sheep, cattle and deer farm a bit further away in a place called Pukemaori.

I went Secondary School at Southland Boys High School in Invercargill and then completed a Diploma of Agriculture at Lincoln College just outside Christchurch New Zealand.

About two weeks after finishing my course I packed a suitcase and headed to Melbourne Australia for a 1-year working holiday, where I still live 30+ years later.

In the past 30 years, I have worked my way through many corporate positions, which is a far cry from my farming days, with local, national and international positions, some of which were very senior positions.

What I discovered along the way was:

  • Corporate roles are not as great as many would think
  • You are always at the beckon call of a boss, or a board of directors and shareholders, who may not necessarily have much of an idea of what they are doing
  • Most job promotions lead to an increase in work hours
  • Managing people is time-consuming and can often feel like social work
  • The new generation of employees almost expect you to provide them with a living
  • Honesty and Ethical behavior is not normal for some people
  • Job satisfaction can be hard to achieve (if you know you are capable of more, even if you don’t know how to yet)
  • By helping others you help yourself

Today I run a Consulting Business where I help individuals and businesses to take their great idea to market.

Until recently I had thought of myself as a Human Being, but in reality I am a ‘Human Becoming’.

I am always learning.  The more I learn, the more I realise I don’t know.

Together we can make a difference.

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